"What citizen of L'Hospitalet can't tell a love an life story that links them to Bellvitge Hospital?". With this theme the City Council of L'Hospitalet appeals to the memory of its citizens in the campaign "L'H❤️HUB. Half a century of esteem", which has just been launched on the occasion of the Bellvitge University Hospital’s 50th anniversary.
In these five decades, both the city of L'Hospitalet and Bellvitge Hospital have grown and travelled an emotional and transformational path together, with many challenges still ahead. This is the central idea of the campaign that L'Hospitalet City Council has launched to celebrate the common past, present and future of the hospital and the second most populated municipality in Catalonia.
In fact, to highlight the hospital's healthcare work and its strong links with the local area, the council has chosen professionals from various HUB services who live in the neighbourhoods of L'Hospitalet as the protagonists of the campaign.
The images can be seen on banners and advertising OPPIs installed around the city, as well as on social networks, websites and municipal media.
The campaign features Dr. Jaume Notario, dermatologist and resident in Torrassa; Dr. Cristina Capdevila, director of the hospital and resident in Sant Josep; Cristina Gallardo, nurse and resident in Florida; Laura Villena, laundry worker and resident in the town’s centre; Irene Sánchez, hospital orderly and resident in Bellvitge;
Dr. Josep Comín, head of the hospital’s Cardiology Service, IDIBELL researcher and neighbour of Torrassa; Gemma López, hospital hostess and living in the centre, and Dr. Javier Ríos, resident doctor at the Emergency Room and neighbour of Bellvitge.
The HUB is part of the city’s urban but also emotional landscape
Next to the Outpatients building, The Garden of Emotions was inaugurated in 2021. It is an interdisciplinary space that L'Hospitalet City Council dedicated to honour covid victims, but also as a tribute to the essential professionals of Bellvitge Hospital and to the citizens in general for their collective effort.
The space is named after the virtual book that was set up during the hardest moments of the lockdown and the pandemic for L'Hospitalet citizens to express their feelings. The artistic intervention involved creators from the Cultural District of L'Hospitalet and highlights the values of solidarity, coordination, recognition, commitment and working together.
Besides sharing past and present, the hospital and the city also share an enthusiasm for the future. The Bellvitge Biomedical Cluster project should make L'Hospitalet the biomedical capital of Europe and an innovative ecosystem in health and personalised medicine with the knowledge of the HUB, the Catalan Institute of Oncology (ICO), the University of Barcelona (UB), the IDIBELL and the Hospital de Sant Joan de Déu.